Its Time To Get Tough With Legendary Entrepreneur, Michael Coles

“I don’t want to give you all the details because I really want you to buy the book.” Thus began author Michael Coles’ talk at the Book Festival of the MJCCA on Nov. 15. The Atlanta entrepreneur was promoting his memoir, “Time to Get Tough: How Cookies, Coffee, and a Crash Led to Success in Business and Life.” The book, co-written with Kennesaw State University history professor Catherine Lewis, tells the story of Coles at the helm of Great American Cookies and Caribou Coffee; his time as a record-breaking cyclist and as a candidate for U.S. Congress; and the trials and tribulations he encountered along the way.